Users’ needs and demands as consumers are becoming more and more sophisticated. They want to be able to get information on demand, wherever they are. This is where SoLoMo comes into play. A smartphone combines location, social and purchase data, enabling brands to offer highly personal, relevant messaging and promotions.
More surprisingly 0% of all mobile users in the UK never use a desktop computer, laptop or tablet to browse
A great chance to give location based offers to those who opt in to mobile promos.
Optimise your site for local search, so that your mobile website automatically offers info about your nearest store, as well as click-to-call features.
Smart shoppersWhy not offer free Wi-Fi in-store, or discount incentives to visitors who check in. You could even create a pricing and review app, so that customers have all the information they need in-store, to make a considered purchase.
People are much more likely to trust content shared within their network about brands.
Peer RecommendationThe future of search is consumers’ finding products and services through the filter of their friends’ preferences.
Geographical targeting on smartphones, backed up by the recent introduction of Facebook’s graph search technology, and the power of peer recommendation and referral, will mean big business for search.
By 2016, an estimated £3bn of UK purchases will be made
with mobile phones, so now’s the time to make your mark.
We Love can help you create a successful SoLoMo strategy. By focusing on the audience and keeping the path to benefit as short and simple as possible, brands can reap great rewards.